How SFA Modules in ERP Systems Improve Sales Performance in Sri Lanka

Integrating sales force automation in ERP systems can help you multiply your sales performance effectively. For example, you can automate your team’s repetitive tasks and use them for more prioritized work.

Interested in learning more about how SFA in ERP systems helps to improve sales? Read ahead!

How Does Sales Force Automation In ERP Systems Improve Sales Performance?

Integrating SFA (Sales Force Automation) in ERP systems will help improve your sales performance in many ways. Let’s check out how it impacts your sales effectively!

Obtain Data Analysis

ERP systems consist of effective data analysis to obtain real-time insights. Instead of having a team member do the data analysis, these activities can be automated through sales force automation tools.

Thus, they can use more advanced, accurate, and real-time data analytics. It is also effective for tracking performance metrics, making decisions, identifying sales opportunities, and formulating strategies to enhance sales.

Eliminate Time-Consuming Tasks

The sales team handles many time-consuming tasks, such as order processing, reporting, and more! Hence, these activities can be automated to help the team focus on the primary selling activities: building customer relationships, following up, and closing deals!

Effective Collaboration

When SFA tools are used, the work activities related to sales are always on track. For example, you can keep track of the following activities and establish a smooth communication process:

• ERP helps to obtain instant updates.
• Share real-time insights among the team members.
• Coordination of the sales activities effectively.
• Enhance planning and knowledge sharing.
• Ability to respond to customer queries effectively.

Monitor Sales Performance

If you monitor your sales performance on a monthly or weekly basis and analyze the sales activities and conversion rates, it will show the areas that require improvement.

Ideal strategies can be formulated to enhance sales based on sales performance. ERP will also give a broader perspective on how well sales activities are going forward and their effectiveness.

Enhance Customer Experience

SFA in ERP helps the team enhance customer experience by following up with correct information and customer queries on time.

For example, if a customer inquires about a tailored solution, you can discuss it with the team and respond without losing track of the customer.

Hence, customer satisfaction and loyalty are assured when you use SFA in ERP systems.

Enhance Efficiency And Productivity

Why do you want the sales team to do redundant tasks? It not only decreases their efficiency but also their productivity. The following redundant activities can be automated through SFA as follows:

• Reduce the paperwork, as most work will be documented in ERP.
• Reduce manual data entry of information.

Final Thoughts

In conclusion, integrating sales force automation in ERP helps to diversify your sales opportunities to a large scale.

You can choose the ideal SPA software based on your requirements. Beforehand, find the right SFA provider in ERP and get started to upscale your business! Contact Blue Lotus 360 in Sri Lanka for the best SFA solutions TODAY!

We hope this guide helped learn how SFA in ERP helps multiply your sales!