Ask most field sales managers what proportion of a rep’s day is actually spent selling, and the honest answer is usually a guess. Travel time, end-of-day reporting and follow-up admin all eat into the working day in ways that rarely get measured directly, even though they’re the first thing worth fixing before hiring more reps.
Enter a typical day’s shape, number of visits, average travel time between them, and time spent on reporting and follow-up, and this calculator shows the actual split, alongside what closing the gap could be worth.
What the calculator compares
- Time spent actively selling
- Time spent travelling between visits
- Time spent on reporting and admin
- Time spent on follow-up tasks
- Potential capacity gained by reducing non-selling time
Field Sales Productivity Calculator
See how much time your UK field sales team spends selling versus travel and admin. Adjust the numbers to reflect a typical working day.
Travel is estimated for the gaps between visits (visits minus one), excluding commuting to the first visit and home from the last. Selling time is the remainder of the working day.
Scenario estimate, not guaranteed time savings. Assumes the selected percentage of travel, reporting and follow-up time can be recovered and redirected to selling; it does not estimate revenue.


